A BRAND WITH A MESSAGE

WhichWay Clothing is a streetwear apparel line designed for men and women. Founded by Richard Barron in 2019, the New York City-based brand strives for a style that is equal parts sporty and classic, without compromising everyday comfort.

The vision for WhichWay reflects the countless possible paths that one can take in life—decisions that could prove to be perilous or prosperous (or both). With a fresh look and feel rooted in the swagger of Queens, N.Y., our hats, hoodies and tanks serve as a reminder that every day is an opportunity to manifest your own destiny.